Most beauty bloggers I know love make up. They spend ours in Fontana and plan shopping trips to just to get the best deals. I like make up, it’s fun to wear but it’s not on the top of my shopping list and I purchase it accordingly. And no, this isn’t coming from a place of “Oh, I’m a natural beauty so I don’t really need make up”.

Like many women I know, I just stick to the basics of some foundation, mascara and lip color. I can have my face done in 10 minutes or less. Concealer confuses me, and I find contouring to be false advertising. So, again, I’m not a beauty blogger, or an expert; you can take what I say with a grain of salt but as I walked into Fontana the other day and saw that they now stocked Iman BB Creme a girl got a little excited.

Let’s start off with what a BB cream is. A BB cream is a beauty balm (sometimes blemish balm is used interchangeably) promoted as an all in one cosmetic product. Think of a moisturizer, primer, foundation and sunblock in a single tube. Many bb creams also boast skin perfecting properties such as clearing up blemishes and evening skin tones. They gained popularity in Asia, and have recently taken the Jamaica by storm. But the problem with the beauty industry (as well as the entertainment industry, and basically every industry) is that since their target customers are white women, us ladies of color would have a hard time reaping it’s talked about benefits. Which is why when Iman Cosmetics created their own BB creams specifically for darker shades, it was highly anticipated and talked about.

Recently launched, Iman Cosmetics Skin Tone Evener BB Creme SPF 15 comes in six shades, from light tan to deep brown. It’s free of Paraben, a preservative used in many cosmetics to extend it’s shelf life, but some experts believe there is a link to breast cancer & fertility issues with this compound. It also contains fruit and plant extracts and is packed with vitamin E. Now that you have an idea of what it does and doesn’t contain,

I suggest you visit Fontanato get a better feel on which is right for you.  In store, the display has a variety of models that you can compare your skin tone to for a perfect match. I selected Clay Medium Deep as my color. Fotana’s cosmetics experts are there  to make it easier, the package itself has a little opening that shows you what the color looks like.

From urbanexpressive.com