Posts for Makeup Category

Jamaican Entrepreneur Dianne Plummer launches make up line “Your True Shade”

Makeup, Skin Care - Paula-Nicole Campbel - February 17, 2017

It’s no secret that finding “Your True Shade” for many black women can be an extremely difficult task that is quite frustrating. Dianne Plummer knows this struggle all too well and she exemplifies what it means to use a challenge as an advantage. Fontana Beauty Vibes had a little chat with Dianne. Here’s what she had to say:

Dianne Plummer

Why did you decide to create “Your True Shade”?

Your True Shade (YTS) inception was actually out of a personal need as it  started while I was studying engineering in Stockholm. I have very sensitive skin, and as a black woman who was living in Northern Europe, it was difficult to find products that could match my skin tone as well as not irritate my skin. As a result, I decided to use my background in chemical engineering to create my own line of makeup and skincare products, and that is how YTS was born. Now back home in Jamaica, I want to share this secret with you. My vision for YTS is for it to be the leading cosmetics brand of the Caribbean and its diaspora.

 

What’s the biggest challenge you have had to face being an entrepreneur?

The biggest challenge I faced was getting persons to actually believe in the brand Your True Shade and actually want to purchase a product that is just as good as an international brand and even healthier for the skin. However, once someone sits in the chair and tries our foundation, they quickly accept that it is a good product.

 

Why should women support Your True Shade?

Your True Shade is a brand for those who want to take better care of their skin while having that flawless finish. Supporting Your True Shade is a positive direction towards healthy skin. Its made by a woman who understands the different skin tones in addition to the chemistry of makeup and skincare, as a result will ensure that the best ingredients are used. Wear your true shade.

 

What do you enjoy most about being an entrepreneur? 

The best thing about being an entrepreneur is being able solve someones problem through our products and services and this is normally followed by a smile from our clients when they find their true shade.

 

 What’s the single most valuable advice you wish someone had given to you when you just started out?

I have been an entrepreneur for about two and a half years and now I have learnt that following your “gut” is very important and can save a lot of time.

 

You can find the entire makeup line “Your True Shade” at Fontana Pharmacy’s Kingston and Montego Bay locations or you can order online at fontanapharmacy.com.

Your True Shade foundation Your True Shade

 

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No more dark circles!

Makeup - Nixx Woolery - February 8, 2017

Under eye circles are the biggest informants of being tired. What reason is there for everyone to know that you didn’t get enough sleep last night? So, how do you get rid of these bags and the darkness? Well, for now, I can tell you how to hide them.

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Review: Black Opal Even True Conceal and Brighten Under-Eye Concealer

Makeup - Nixx Woolery - November 22, 2016

Hello loves!
Today I’ll be sharing with you my experience using the Black Opal Even True Conceal and Brighten under-eye concealer. Long name right!

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Top 4 Makeup Setting Powders

Makeup - Nixx Woolery - September 16, 2016

Powders set liquids and creams, prevent creasing!

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Top 5 foundations

Makeup - Nixx Woolery - August 18, 2016

Top 5 Favourite Foundations!
There are so many foundations out there to choose from. Powders, liquids, creams  and then those in between.

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Summer Favourites for Glowy Skin

Makeup - Nixx Woolery - August 16, 2016

It’s been a while but I’m back at it again! Here are some of my favourite products to help me to achieve my “summer glow”.

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Moisture and Matte? Say no more.

Makeup - Nixx Woolery - June 6, 2016

Milani is slowly but surely becoming one of my favourite cosmetic brands. Not only are the products affordable but they are highly pigmented and just… beautiful! Matte lipsticks have definitely been a go-to for me ever since I was introduced to them. Unfortunately, one thing closely associated with matte lipsticks is dryness.  I love a bold long lasting lip colour that doesn’t dry my lips out after 5 minutes of applying it and the Milani Color Statement Moisture Matte Lipsticks have become my go to matte lipsticks!

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Dewy Skin and a Healthy Glow with Affordable Foundation!

Makeup - Nixx Woolery - May 30, 2016

So, first thing first, did you know that Jordana has a 2-in-1 foundation and concealer? Neither did I! I know Jordana for their amazing eyeliners and very affordable lipsticks, but I had no idea they made foundations or concealers!

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Beauty and the Eyes

Makeup - Nixx Woolery - May 26, 2016

Our eyes say so much about us. They are said to be the windows to the soul; they tell when we are sick and tired and display so many of our emotions. So, let’s show off your beautiful eyes and help them out in their story telling.

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Beautiful colour, great moisture!

Makeup - Nixx Woolery - April 11, 2016

Hello loves! I recently got the chance to try Revlon’s Ultra HD lipsticks. These lipsticks are made from a unique, wax-free gel formula which results in them being highly pigmented, achieving vivid colour in one smooth swipe. They come in 20 shades and I will be sharing my thoughts on 8 of the 20. I was attracted to these lipsticks because of the shade variety and the fact that many of these shades look great on medium to dark skin tones.
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