Fontana recently held its inaugural staging of Project Natural at its Montego Bay location on July 29. The aim of Project Natural is to acknowledge and celebrate the natural hair community. The event was geared towards existing and potential naturals of all ages. The event showcased Fontana as the leading natural hair retailer. The event was well supported by natural hair influencers such as Vivianna Grant, Tiffany Samantha, Jessica’s Curls and Daina Dyer. The day’s activities included; discounts, giveaways, demos, instore promotions, natural hair runway and hair consultation.

There was a host of natural hair brands who participated namely; Alikay Naturals, Ettenio, TGIN Naturals, Kurlee Belle, Garnier Whole Blends, Garnier Fructis Curl Nourish, ORS, Aunt Jackies, Creme of Nature, Curl Care, Grandma Dots, Gwen Estelle Naturals, Jamaican Mango and Lime, Kera Care, Kumea’s Hair Perspective, Lady Shelly Beauty, Lotta Body, Mielle Organics, Orion, As I Am and Shea Moisture.

Marketing Administrator, Craig Wilmott-Simpson says ” We’ve heard the requests from our customers for more information and dialogue regarding natural hair and we had to respond. Fontana carries alot of products that caters to the natural hair community and it offers a space where customers can shop in confidence.”

Since the staging of this event, many customers and online fans have sinced asked Fontana where the event will be.

Let us know in the comments which branch you would like to see Project Natural next.