It’s no secret that finding “Your True Shade” for many black women can be an extremely difficult task that is quite frustrating. Dianne Plummer knows this struggle all too well and she exemplifies what it means to use a challenge as an advantage. Fontana Beauty Vibes had a little chat with Dianne. Here’s what she had to say:

Why did you decide to create “Your True Shade”?

Your True Shade (YTS) inception was actually out of a personal need as it  started while I was studying engineering in Stockholm. I have very sensitive skin, and as a black woman who was living in Northern Europe, it was difficult to find products that could match my skin tone as well as not irritate my skin. As a result, I decided to use my background in chemical engineering to create my own line of makeup and skincare products, and that is how YTS was born. Now back home in Jamaica, I want to share this secret with you. My vision for YTS is for it to be the leading cosmetics brand of the Caribbean and its diaspora.

What’s the biggest challenge you have had to face being an entrepreneur?

The biggest challenge I faced was getting persons to actually believe in the brand Your True Shade and actually want to purchase a product that is just as good as an international brand and even healthier for the skin. However, once someone sits in the chair and tries our foundation, they quickly accept that it is a good product.

Why should women support Your True Shade?

Your True Shade is a brand for those who want to take better care of their skin while having that flawless finish. Supporting Your True Shade is a positive direction towards healthy skin. Its made by a woman who understands the different skin tones in addition to the chemistry of makeup and skincare, as a result will ensure that the best ingredients are used. Wear your true shade.

What do you enjoy most about being an entrepreneur? 

The best thing about being an entrepreneur is being able solve someones problem through our products and services and this is normally followed by a smile from our clients when they find their true shade.

 What’s the single most valuable advice you wish someone had given to you when you just started out?

I have been an entrepreneur for about two and a half years and now I have learnt that following your “gut” is very important and can save a lot of time.

You can find the entire makeup line “Your True Shade” at Fontana Pharmacy’s Kingston and Montego Bay locations or you can order online at fontanapharmacy.com.